List of Articles Yazd

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  1 - Prioritizing Tourist Attractions in Yazd from the perspective of Asian and European tourists
  Mojtaba Mahmoodzadeh
  Although Yazd has a variety of cultural and natural attractions, but the importance of each of these from the perspective of foreign tourists is not entirely clear. The aim of this study is to identify and classify tourist attractions in Yazd and prioritizing them from More

  Although Yazd has a variety of cultural and natural attractions, but the importance of each of these from the perspective of foreign tourists is not entirely clear. The aim of this study is to identify and classify tourist attractions in Yazd and prioritizing them from the perspective of experts and Asian and European tourists. To realize the objectives, first with the help of desk research, tourist attractions in Yazd were divided into two main categories and sub-categories, then in order to prioritize the main tourist attractions from the perspective of experts, fuzzy EHP technique was used. Also to prioritize sub-categories of each of the main attractions from the perspective of Asian and European tourists by the survey, a questionnaire was designed. Sample size of this study consists of 111 Asian tourists and 103 European tourists who had traveled to Yazd in 2014. To prioritize the views of European and Asian tourists, VIKOR fuzzy technique was used. The results showed that tourism experts in Yazd, has divided the main tourist attractions in order of preference to the five main categories (1. Cultural attractions / man-made created with a purpose other than to attract tourists, 2. Intangible cultural attractions, 3. Cultural attractions / man-made created with the primary purpose of attracting tourists, 4. Natural attractions 5. Events) with 15 sub-categories. Accordingly attractions' prioritization was investigated from the perspective of Asian and European tourists and no significant difference was observed. Manuscript profile
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  2 - Designing Entrepreneurship Development Model for cultural tourism in Yazd, the World Heritage City
  Mehdi Basouli seyed saeed hashemi Mohammad Hossein   Imani khoshkho Seysd habib o allah  mirghafouri
  10.52547/journalitor.36160.9.18.0
  "Due to its very nature, tourism enjoys proper grounds for entrepreneurship development. There are limited studies on the development of entrepreneurship in tourism. Among the growing areas of tourism, ‘Cultural Tourism’ could be referred to as a demanding preference fo More

  "Due to its very nature, tourism enjoys proper grounds for entrepreneurship development. There are limited studies on the development of entrepreneurship in tourism. Among the growing areas of tourism, ‘Cultural Tourism’ could be referred to as a demanding preference for development in areas with the potentials for growth. This study sought to provide a model for entrepreneurship development in cultural tourism using Grounded theory. To this end, some eleven semi-structured interviews were conducted to collect the required data, out of which and 367 primary codes, 97 secondary codes, 44 concept codes were extracted and classified into ten distinct categories. The study’s population consisted of university instructors and lecturers, experts working in state-owned tourism institutions, the owners of active businesses in Yazd cultural tourism, and the professionals within the field who were selected through ‘theoretical sampling.’ Moreover, the sample size was determined based on theoretical saturation. The study’s results found via the application of the ‘three-pronged model’ indicated that factors involved in the development of cultural tourism entrepreneurship could be categorized in three general categories of ‘structural factors,’ grounds and ‘environmental conditions, and ‘behavioral factors,’ each including their own relevant components and indices. Manuscript profile
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  3 - Identifying and Prioritizing the Factors involved in Social Contribution of the Host Communities in Preserving UNESCO's World Heritage Sites: A Case Study of Yazd City
  Ali Asghar Shalbafian Fatemeh Khazaei Maryam Abdoli Negar Rajabi
  10.52547/journalitor.36161.9.18.0
  The UNESCO registry of communities' cultural heritage as the World Heritage Sites prepares the ground for further development of tourism industry, requiring local communities' contribution to the success of preservation programs. Given that Yazd province includes a hist More

  The UNESCO registry of communities' cultural heritage as the World Heritage Sites prepares the ground for further development of tourism industry, requiring local communities' contribution to the success of preservation programs. Given that Yazd province includes a historic city with several gardens and aqueducts that have been registered in the UNESCO World Heritage list, it demands the identification of influential factors involved in achieving maximum social contribution and improving the process of destination's strategic management. Therefore, this study sought to investigate the influential factors involved in enhancing the social contribution of the local community in preserving the world heritage sites existing in Yazd province. The study is applied in terms of purpose and descriptive-correlational in terms of data collection. The study's statistical population comprised all tourism professionals and staff who were active in Yazd during winter 2019, out of which 155 individuals were selected as the sample size via stratified random sampling. After measuring the validity and reliability of the instruments, the collected data were analyzed via LISREL software and structural equation modeling. The results suggested that perception, interest, the locals' knowledge and their awareness of the contribution process, and the opportunities and awards offered by managers for contributing to preserving the world heritage sites had significant direct effects on all levels of contribution (forced, induced, & voluntary), with voluntary contribution affected the most in comparison with other levels. Manuscript profile
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  4 - An Analysis on Capacity Building of Community-Based Tourism in Yazd
  Hosein Kalantari Zahra  Pirmoradian Ali  Shamsuddini
  10.52547/journalitor.36270.10.19.0
  The tourism industry, with its own characteristics, is a dynamic industry with a bright future. Investing in this industry could play an important role in increasing national income while being free from adverse environmental consequences. Due to the increasing importan More

  The tourism industry, with its own characteristics, is a dynamic industry with a bright future. Investing in this industry could play an important role in increasing national income while being free from adverse environmental consequences. Due to the increasing importance of tourism, it is necessary to analyze its impact on other dimensions. Possessing special potentials, the Yazd city is highly affected by different economic, social, environmental, and physical aspects of the tourism industry. As the Yazd province enjoys the required capacities for performing activities such as climbing, visiting the sand dunes and sand flows, hiking in the slopes of Shirkouh, etc., effective steps can be taken for improving tourist attractions through accurate and well-reflected planning. Therefore, this study sought to identify relevant factors, strengths, weaknesses, opportunities, and threats involved in developing sustainable tourism, elaborating on an appropriate model for realizing this goal and analyzing a community-based tourism capacity building in Yazd. The required data for this "descriptive-analytical" study were collected from library studies, relevant documents, and the questionnaire administered on 50 experts and staff members of active tourism NGOs, which were analyzed and weighted using the SWOT-AHP integrated model. The investigated indices included attracting public participation (public mobilization) with a total average of 4/4, facilitating (offering information), institutionalizing and empowering local groups with a total average of 4/3, enhancing collective partnership system with a total average of 4/2, identifying entrepreneurship and job opportunities, and local needs analysis and its update, indicating that tourism NGOs possess high capacities for implementing community-based tourism in Yazd. Manuscript profile